The full AI agent roster.

The Leads Manager is your always-on first responder. The moment an enquiry lands on any connected channel, it reads the message, understands what the person actually wants, replies instantly in your brand's voice, qualifies serious buyers from casual browsers, checks live availability, and confirms pricing. Then it closes the loop — whichever outcome applies to your business: booking an appointment or site visit, confirming a reservation, placing and confirming an order, or completing the sale directly in conversation. It also owns the booking afterward — handling reschedules, cancellations, and reminders — so your calendar stays accurate without anyone chasing it manually. It never sleeps, never forgets to follow up, and never lets an enquiry or an open booking sit unattended.

• Monitors every connected channel continuously, 24/7 — including nights, weekends, and peak periods
• Reads and interprets each enquiry to understand intent, urgency, and what the customer actually wants
• Responds within seconds in your business's tone and language, including regional languages
• Asks qualifying questions to establish fit — budget, timeline, group size, or any criteria you define
• Checks live availability in real time, then closes the outcome end to end — books an appointment or site visit, confirms a reservation, places an order, or completes the sale — without a human stepping in
• Owns the booking afterward too — handles reschedules and cancellations, sends reminders to reduce no-shows, and updates availability instantly
• Follows up automatically on any lead or open booking that goes quiet

The Inside Sales Coordinator is what keeps a lead warm and moving. It generates quotes and proposals, keeps every open deal moving with timely follow-ups, and maintains a clear, up-to-date view of your pipeline. The deals that usually go cold because nobody had time to chase them — it chases every single one, on schedule, without being told.

• Generates quotes and proposals on demand, pulling the right pricing, services, and terms based on what the customer needs
• Sends proposals promptly through the customer's preferred connected channel
• Tracks every open deal and follows up automatically at the right intervals — no prospect forgotten, no deal left to go silent
• Adjusts follow-up tone and timing based on where the deal is and how the prospect has responded
• Flags deals that are heating up or going cold, and nudges prospects toward the next step — a call, a confirmation, a signature

The Presales Research Analyst studies your incoming leads and scores them against your ideal customer profile — so your team stops wasting hours on prospects who were never going to convert. It looks at who the lead is, what they need, and how well they fit, then ranks them so you always work the best opportunities first.

• Takes incoming leads and evaluates each one against your defined ideal customer profile
• Gathers relevant background on the lead — business type, size, needs, and other signals you care about
• Scores and ranks leads by fit and likelihood to convert, so priorities are obvious at a glance
• Filters out poor-fit or time-wasting leads before they reach your sales team
• Passes scored, prioritised leads to your team with the reasoning attached — every decision traceable in your CRM

The Sales Outreach Specialist picks up researched, scored leads and runs personalised outreach across your connected channels. It writes messages tailored to each prospect, sends them, handles the first replies, and keeps the conversation going until the prospect is ready to move forward — turning cold research data into live, warm conversations.

• Takes prioritised leads and builds a personalised outreach approach for each — never generic mass copy
• Crafts outreach messages tailored to the individual prospect's business, needs, and context
• Handles first responses and objections, answering questions and keeping the conversation moving
• Follows up persistently but appropriately with prospects who haven't replied
• Identifies when a prospect is warm and hands them to your team with full context — and logs every outcome automatically

The Social Media Content Strategist studies a profile and the wider space it competes in, then suggests content ideas grounded in what's actually resonating — so you're never out of ideas and never posting blind. It turns "what do we post this week?" into a ready list of directions worth pursuing.

• Analyses your profile — its niche, audience, and existing content — to understand what works for you specifically
• Studies what similar profiles in your space are doing and what's actually performing
• Generates fresh, relevant content ideas tailored to your niche — angles and themes, not generic filler
• Refreshes suggestions on an ongoing basis so the pipeline never runs dry
• Flags trends and shifts in the space worth reacting to before they peak

The Collab Coordinator handles incoming collaboration and sponsorship enquiries so none slip through an overflowing inbox. It reads each enquiry, qualifies whether it's worth pursuing, gathers the key details, schedules calls, and keeps every opportunity followed up — so real deals don't get buried under noise.

• Monitors connected channels for incoming collaboration and sponsorship enquiries
• Qualifies opportunities against your criteria — relevance, fit, and value
• Gathers essential details from the enquiring party — scope, timeline, and terms
• Filters out spam, low-value, or irrelevant approaches automatically
• Schedules calls for opportunities worth pursuing and follows up on promising ones that go quiet

The Feedback & Review Manager actively grows and protects your online reputation. It collects feedback from customers, asks satisfied ones to leave Google reviews at the right moment, and responds to reviews thoughtfully in your brand's voice — turning your reputation from something that just happens into something managed on purpose.

• Collects feedback from customers at the right point in their journey through connected channels
• Identifies satisfied customers and prompts them to leave a Google review, making it easy to do
• Responds to reviews — positive and negative — thoughtfully and in your brand's tone
• Handles negative reviews with care, acknowledging concerns and de-escalating rather than inflaming
• Surfaces recurring themes in feedback so you know what customers consistently love or flag as a problem

The Social Media Publisher takes your content from ready-to-post to actually live. It reads the content to understand context, writes SEO-optimised captions tailored to platform conventions, selects hashtags that are relevant and trending in your niche, and publishes on your set schedule or at the optimal timing window. It confirms successful posting, flags anything that failed, and keeps a clean record of what went out and when.

• Reads each piece of content to understand its context before writing anything
• Writes SEO-optimised captions tailored to platform conventions and your brand voice
• Selects relevant, trending, and niche-specific hashtags for every post
• Publishes on your set schedule or at the optimal timing window for engagement
• Confirms successful publishing, flags failures, and keeps a clean record across every connected platform

The Content Creator produces the actual visual and video content your channels need. It designs posters and static visuals matching your brand guidelines and campaign purpose, edits and produces short-form video reels — cuts, overlays, pacing — suited to platform norms, and adapts its style per platform. It maintains brand consistency across everything it makes and hands finished work straight to the Social Media Publisher for captioning and scheduling.

• Designs posters and static visuals matching brand guidelines and campaign purpose
• Edits and produces short-form video reels — cuts, overlays, pacing — suited to platform norms
• Adapts style and format per platform (Reels vs Shorts vs feed posts)
• Maintains brand consistency — colours, fonts, logo placement — across everything it makes
• Hands finished content straight to the Social Media Publisher for captioning and scheduling

The Social Media Engagement Manager monitors comments and DMs across your connected platforms continuously and knows what's actually worth a response. It replies to genuine comments and questions in your brand voice, filters spam, bots, and irrelevant noise automatically, and identifies engagement that signals a sales lead or a support issue — routing it to the right agent or person with context attached. Anything sensitive or reputation-risk gets flagged for a human before any reply goes out.

• Monitors comments and DMs across connected platforms continuously
• Replies to genuine comments and questions in your brand voice
• Filters spam, bots, and irrelevant noise automatically
• Identifies engagement that signals a sales lead or support issue and routes it accordingly
• Flags sensitive or reputation-risk comments for human review before responding

The Ad Performance Analyst pulls performance data from your connected ad platforms and evaluates every campaign against your defined goals — cost per lead, ROAS, conversions. It identifies which campaigns and ad sets are underperforming or overperforming and why, then recommends specific changes: budget shifts, targeting adjustments, creative swaps. It delivers a regular, plain-language performance briefing so you always know where your ad spend stands — advisory only, it never spends or reallocates budget on its own.

• Pulls performance data from connected ad platforms (Meta Ads, Google Ads)
• Evaluates every campaign against your defined goals — CPL, ROAS, conversions
• Identifies underperforming and high-performing campaigns or ad sets, and explains why
• Recommends specific changes — budget shifts, targeting adjustments, creative swaps
• Delivers a regular plain-language performance briefing — advisory only, never spends on its own

The Payments Manager makes sure invoices go out and payments come in. It generates and sends invoices, then follows up on unpaid ones with timely, professional reminders — recovering the revenue that normally leaks away simply because no one had time to chase it. Especially valuable for B2B businesses where following up on sent invoices is a job in itself.

• Generates invoices accurately and sends them promptly through the connected channel
• Tracks which invoices are paid, unpaid, and overdue — always current
• Follows up on unpaid invoices automatically with well-timed, professional reminders
• Escalates the tone of reminders appropriately as an invoice ages, without souring the relationship
• Flags seriously overdue or disputed invoices that need your direct involvement

The Expense Manager takes the grind out of expense handling. It reads receipts and statements, extracts the details, categorises each expense correctly, and manages reimbursement flows — replacing the tedious manual entry and sorting that eats hours every month.

• Reads receipts, bills, and statements submitted through connected channels
• Extracts the key details — amount, date, vendor, purpose — accurately from each submission
• Categorises each expense correctly according to your defined categories
• Manages reimbursement requests, tracking what's submitted, approved, and pending
• Flags duplicates, anomalies, or entries that don't add up for your review

The Customer Support Manager handles incoming customer issues and questions the instant they arrive. It understands the problem, resolves what it can directly, and routes anything genuinely needing a specific person to the right place — so customers get fast, accurate help around the clock instead of sitting in a queue.

• Monitors every connected support channel continuously, 24/7 — never misses an incoming message
• Reads and understands each issue, question, or complaint — including the frustration and urgency behind it
• Resolves issues directly wherever possible, pulling from your knowledge base, policies, and procedures
• Detects urgency and sensitivity, and prioritises accordingly — high-stress customers handled with care
• Routes to the right team when needed, with the full context attached so the customer never repeats themselves

The Order Support Manager handles the flood of post-purchase questions that overwhelm e-commerce support. It answers "where is my order" with live tracking, sends proactive updates when something changes, handles returns and refund status, and answers product and policy questions — resolving the vast majority instantly and only escalating the genuinely complex cases.

• Answers "where is my order" instantly by pulling live tracking and shipment status
• Sends proactive updates when an order ships, is out for delivery, or is delayed — before the customer has to ask
• Handles returns and exchanges according to your policies, and keeps customers informed through the refund process
• Detects frustration and sensitive situations, and handles them with care
• Escalates damaged items, wrong items, and genuinely complex cases with full order and conversation context attached