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Sales Cognitive Agent

Sales Outreach Specialist

Personalised outreach at scale — every message crafted for the person receiving it, not blasted to a list.

Role Overview

The Sales Outreach Specialist picks up the researched, scored leads and runs personalised outreach across your connected channels. It writes messages tailored to each prospect, sends them, handles the first replies, and keeps the conversation going until the prospect is ready to move forward — turning cold research data into live, warm conversations.

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Responsibilities

Connects & Integrates With

Channels

Email, WhatsApp, and other outreach channels you connect

Platforms

Your CRM (Zoho, HubSpot or similar) and the lead data sources feeding outreach

Frequently Asked Questions

Yes. It reads the research data gathered for each prospect — their business type, what they do, any signals from the presales research phase — and builds a message specific to that person. It does not use a mail-merge template with a name swapped in; the approach and content are genuinely tailored.

Email and WhatsApp are the primary channels. Other channels can be added depending on what's available and appropriate for your prospect base. You define which channels are used for which types of prospects during setup.

It reads the reply, identifies what's being asked or raised, and responds with relevant information drawn from your product and service knowledge base. Objections it cannot handle confidently are escalated to your team with full context.

This depends on your brand policy, which you define. The agent operates in your brand's voice and is not by default disclosed as AI, but we can configure it to disclose if required or if asked directly by the prospect.

Two to four weeks. Key setup steps include defining the outreach approach, connecting channels, and integrating your CRM and lead data sources.

Deploy the Sales Outreach Specialist in your business

Turn cold lists into warm conversations without hiring a single SDR. Tell us your ideal customer and we'll build the outreach around them.

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